Showing posts with label Tesco. Show all posts
Showing posts with label Tesco. Show all posts

Wednesday, 10 April 2013

What does the car you drive say about you?


I’m writing a book about driving at the moment, and was intrigued when I stumbled upon a press release that claimed a person’s name could have a direct bearing on the type of car they drive.

The research from MoneySupermarket.com shows that while Stephen Fry famously drives around in a black taxi and Jess Ennis was handed the keys to a brand new Jaguar following her success in the Olympics, people named Stephen are most likely to drive a Land Rover, while Jessicas are most to likely drive Ferraris.

Prince William and Kate Middleton thrilled crowds around Buckingham Palace on their wedding day when they went for a spin in a blue Aston Martin belonging to Prince Charles. However, drivers named William are most likely to get behind the wheel of a Ferrari, while Kates prefer the elegance of a Maserati. Elizabeths are most likely to drive a Suzuki, while drivers called Charles are most likely to drive a Mazda.

Meanwhile, celebrity magazines claim Justin Bieber and Harry Styles share a penchant for fast cars. The analysis shows men named Justin are most likely to drive Porsches; not worlds apart from Justin Bieber's real choice of motor, a Fisker Karmer. However, while Harry Styles has recently been seen driving a white Ford Capri he bought on eBay, most UK Harrys prefer the Bentley.

Damiens and Vincents are most likely to drive a Porsche, while Jades and Garys have the greatest affinity with Ford brands. Moving off-road, Bruces and Donalds are more likely to own Jeeps, while Nigels and Rogers prefer Land Rovers.

Those who topped the charts for souped-up Subaru drivers were called Shane, Dale and Carly, while those most likely to drive Skodas are named Norman, Roland and Valerie. The names most commonly associated with Jaguars are Bernard, Malcolm, Audrey and Janet, while those named Jeremy are most likely to drive an Aston Martin; taking after Top Gear’s Mr Clarkson himself!

Do you share one of these names, and if so, do you follow the trend? Or is it all a load of nonsense?

Maybe it’s actually your social outlook that affects the car you drive: the size of your wallet, your age or the number of children you have. Or maybe you want to give people a certain impression in the car that you drive. (You can find out what your car says about you by taking this very scientific, test.)

When we look at a car, we instantly make certain judgements: taking in age, colour and whether it’s in good nick. We also do this with other humans; we can’t help it. It’s the way we process information about people. But this can also be dangerous, because people often leap to the wrong conclusions.

Some people drive great big fancy cars/wear expensive designer gear, but maybe inside they are insecure, depressed and hurting. Others drive battered wagons/wear Tesco clothes but that doesn’t necessarily mean they are inadequate/unworthy. 

While certain vehicles seem to attract certain types of behaviour (what comes to mind when someone says “Audi driver”, for example?), there is always more to a person than what they look like or what car they drive.

The make or model of car you drive does not define who you are as a person. But what you do, say and think when you’re behind the wheel does. Do you revert to type when you’re driving? Do you behave in a way you wouldn’t if you weren’t encapsulated within a metal shell?

Would you drive the way you do if God was in the passenger seat (He is, by the way, seeing as He’s omnipresent and all that)? If so, you auto know better!

Read more from Joy in the next issue of Sorted magazine.

Friday, 27 January 2012

Lads' mags: out of sight, out of mind

Sorted at WH Smith in Liverpool
There has been a lot of controversy over the way lads’ mags are displayed in newsagents and supermarkets. While some see no problem with the likes of Nuts, Zoo, FHM and Loaded being displayed at eye level, it seems more and more people feel they should be tucked well out of sight.

A survey from parental support resource Mumsnet showed that 90% of us think these mags should be well out of sight of our kids. It’s clear that the nation objects to the prominence of lads’ mags in our stores and the explicitness of the front covers.

Mumsnet decided to use this information to influence the people who decide what goes where on the shop shelves. It wrote to all the major news retailers telling them what their survey had revealed and asking them to change the way they display publications containing adult sexual imagery.

“We are absolutely delighted that Sainsburys, Morrisons, Waitrose, BP, Asda, The Co-operative Group and Tesco have all pledged to support our campaign to keep lads' mags out of children's view, in all their stores,” said a Mumsnet spokesperson.

There is also good news from the government’s Bailey Review, which is looking into the sexualisation and commercialisation of children. It has also called for lad's mags to be hidden from children's sight. 

There is still plenty of work to be done. WH Smith says that a shelf height of 1.2m is high enough for men’s mags and the National Federation of Retail Newsagents says it “cannot ensure” that its members take action. And independent newsagents and petrol stations are often the major culprits when it comes to exposing kids to what basically boils down to pornography.

So what can we do to stop the public display of magazines that exploit and demean women?
  1. Stop buying them!
  2. Buy Sorted magazine instead. It’s manly without being misogynistic; entertaining without being exploitative. And the more popular it becomes, the more seriously it will be taken by retailers. WH Smith is now stocking it, get down there today!
  3. In the meantime, get behind the ‘modesty wrap’ campaign, which will force the lads’ mags to cover up. Click here to sign the petition
  4. Contact your local newsagent and any other offenders – they do listen (see WH Smith comment below). Here’s a handy template from Mumsnet to get you started
  5. Write to commend the retailers who are already taking action. Campaigning doesn’t have to be negative; it’s good to honour those who are socially responsible
Quotes from the retailers in response to the Mumsnet campaign:

Sainsbury's: “We know that this is an important issue for many of our shoppers and this is why we were one of the first retailers to introduce modesty covers back in 2006.”
Morrisons: said it “had a pre-existing policy of using modesty covers for lads' mags, will continue to do so.”
Waitrose: “On the occasion that the publications feature covers that could be considered controversial, we would ask that the publisher polybag or wrap them.
Asda: “We are doing everything we can to keep men's weeklies out of the sight of children by removing them from prominent displays and concealing covers with 'modesty boards'.”
Tesco: “Last year, we introduced a trial in more than 100 stores which put these titles at the back of the top shelf, obscuring their front covers with other magazines. We are pleased with the success of this trial and are now rolling this out across all Tesco stores. We are already reviewing the use of bagging and 'modesty units' where these niche magazines are concerned.”
The Co-operative Group: “Lads' mags will always be merchandised on the top tier of all fixtures and be overlapped to avoid overt display of sexual images. The Daily Sport will be merchandised with the back page on display.”
The National Federation of Retail Newsagents: “We do recommend to our members that they adopt a family-friendly policy for the display of adult and lads' mags titles, which includes keeping them away from children's titles and above children's eye level.”
WH Smith: “Where we receive customer complaints about an issue in a certain publication, WH Smith commits to raise these concerns directly with the publisher.”