Sorted's golden Olympic dream

As deputy editor of Sorted magazine, I have the privilege of reading every article and piece of text before it hits the pages. 

I also get to see it laid out using all the fancy techniques the design team has at its fingertips. Seeing as I’m not really the artistic type, I’m always impressed when the dry text turns into such eye-catching spreads.

So when I got my first glimpse of the printed Olympic edition a few weeks back I shouldn’t have been surprised at its quality; but I have to say that I was.



I may be a little biased, but I genuinely think it is our best issue yet. It’s packed with stunning images and layouts, but also offers something wholesome and informative that just doesn’t seem to be available from other men’s magazines.

But while it makes for a great read, there’s an even more important reason for it to be such a special edition. Sorted has an Olympic dream to distribute 250,000 copies of its special London Games edition across the capital as a fantastic evangelistic opportunity.

“Our goal is to provide a world-class giveaway and flood London with free copies of our special Olympic edition of Sorted,” said the magazine’s publisher and editor, Steve Legg.

“Our dream is to distribute quarter of a million copies through our innovative network of free distribution points: tube and rail stations, Eurostar carriages, Olympic campsites and tourist locations, including open-topped red buses. Plus free copies in the Athlete's Villages during the 2012 Games.

“The reality is, at this moment in time, we can only do 30,000, but we are believing and praying for support and financial provision to reach our original goal.”

This is the biggest edition ever of the magazine, featuring more than 100 pages and including exclusive interviews with Steve Redgrave, Jessica Ennis, Phillips Iduwo, Rebecca Adlington, Tom Daley and Victoria Pendleton.

Steve believes this edition of Sorted will really complement outreach events taking place this summer: “The London Games is a once in a generation opportunity and is too good to miss. Churches have opportunities to get involved with the national Torch Run, plus showing the Games on big screens at their own premises.

“Sorted is such a high-quality yet non-threatening giveaway that we are making available at super reasonable price (from just £1.25 a copy). Giving a magazine away is the easiest form of evangelism going, yet could have profound results.”

TV adventurer Bear Grylls, who is a regular contributor to the magazine, said: “This is the best Sorted issue ever. It embraces the courage of Olympians and the sort of faith that can help you run like the wind.”

To order your copies of Sorted or to donate to this Olympic outreach opportunity, visit the Sorted website today.