Sorted at WH Smith in Liverpool |
A survey from parental support resource Mumsnet showed that 90%
of us think these mags should be well out of sight of our kids. It’s clear that
the nation objects to the prominence of lads’ mags in our stores and the
explicitness of the front covers.
Mumsnet decided to use this information to influence the
people who decide what goes where on the shop shelves. It wrote to all the
major news retailers telling them what their survey had revealed and asking
them to change the way they display publications containing adult sexual
imagery.
“We are absolutely delighted that Sainsburys, Morrisons,
Waitrose, BP, Asda, The Co-operative Group and Tesco have all pledged to support
our campaign to keep lads' mags out of children's view, in all their stores,”
said a Mumsnet spokesperson.
There is also good news from the government’s Bailey Review,
which is looking into the sexualisation and commercialisation of children. It
has also called for lad's mags to be hidden from children's sight.
There is still plenty of work to be done. WH Smith says that a shelf height of 1.2m is high enough for men’s mags and the National Federation of Retail Newsagents says it “cannot ensure” that its members take action. And independent newsagents and petrol stations are often the major culprits when it comes to exposing kids to what basically boils down to pornography.
So what can we do to stop the public display of magazines
that exploit and demean women?
- Stop buying them!
- Buy Sorted magazine instead. It’s manly without being misogynistic; entertaining without being exploitative. And the more popular it becomes, the more seriously it will be taken by retailers. WH Smith is now stocking it, get down there today!
- In the meantime, get behind the ‘modesty wrap’ campaign, which will force the lads’ mags to cover up. Click here to sign the petition
- Contact your local newsagent and any other offenders – they do listen (see WH Smith comment below). Here’s a handy template from Mumsnet to get you started
- Write to commend the retailers who are already taking action. Campaigning doesn’t have to be negative; it’s good to honour those who are socially responsible
Quotes from the retailers in response to the Mumsnet
campaign:
Sainsbury's: “We know that this is an important issue
for many of our shoppers and this is why we were one of the first retailers to
introduce modesty covers back in 2006.”
Morrisons: said it “had a pre-existing policy of
using modesty covers for lads' mags, will continue to do so.”
Waitrose: “On the occasion that the publications
feature covers that could be considered controversial, we would ask that the
publisher polybag or wrap them.
Asda: “We are doing everything we can to keep men's
weeklies out of the sight of children by removing them from prominent displays
and concealing covers with 'modesty boards'.”
Tesco: “Last year, we introduced a trial in more than
100 stores which put these titles at the back of the top shelf, obscuring their
front covers with other magazines. We are pleased with the success of this
trial and are now rolling this out across all Tesco stores. We are already
reviewing the use of bagging and 'modesty units' where these niche magazines
are concerned.”
The Co-operative Group: “Lads' mags will always be
merchandised on the top tier of all fixtures and be overlapped to avoid overt
display of sexual images. The Daily Sport will be merchandised with the
back page on display.”
The National Federation of Retail Newsagents:
“We do recommend to our members that they adopt a family-friendly policy for
the display of adult and lads' mags titles, which includes keeping them away
from children's titles and above children's eye level.”
WH Smith:
“Where we receive customer complaints about an issue in a certain
publication, WH Smith commits to raise these concerns directly with the
publisher.”