Friday, 20 July 2012

Let’s get it out there!

The Olympics haven’t kicked off yet, but the Games have already made headlines for all the wrong reasons. There was the G4S ‘scandal’, the omission of Becks from the team GB football squad, the ticketing debacle, the allegations against major sponsor adidas of paying “poverty wages” in Asia (which it firmly denies), the decision to allow former ‘drug cheats’ to compete, and so on and so forth.

Now I should probably explain that I am a massive fan of the Olympics. I was lucky enough to be working from home during the Beijing Games, so I managed to catch almost every event (as work-related research, of course). Even sports like hockey, which I detested at school, were fascinating to watch.

There is something incredibly special about having the world’s top athletes all in one place. About the fans travelling from around the world to cheer on their country’s best sportspeople; the face paints, the waving flags and the excitement that exudes from every pore of those watching live.

I’ve heard people complaining about the added security risks in London this summer, the disruption to travel services, and of the cost to the taxpayer. But I wonder whether people would make the same complaints if we were hosting the World Cup… I think the moaners and the groaners have simply failed to capture the thrill of the Games and the absolute privilege it is to have them on our doorsteps.

So here comes the shameless plug… The Olympics version of Sorted magazine is out now, and a number of people (including the mighty Bear Grylls) have said it’s our best issue to date. It covers everything from security to doping and features in-depth, exclusive interviews with Victoria Pendleton, Steve Redgrave, Tom Daley, Philips Idowu, Jessica Ennis and a host of others. It also tells you what’s on (and when) to ensure you don’t miss any key events.

And with all the other content – film reviews, gadgets, nutrition advice and great insights from our regular columnists – you’ll love it even if you’re not a sports buff. In fact, the front cover alone is worth the money!

But even more importantly, we’re giving away 10,000 free copies of Sorted across London in the next week. It will be available in bars, restaurants and tube stations as well as through the usual channels (online, in local newsagents and at WH Smith). Not only does this magazine offer a much more positive build-up to London 2012, it offers an opportunity to share the Christian message with people who might never hear it elsewhere.

The magazine presents relevant, engaging issues from a godly perspective without being in your face or cringey. There are no tambourines or sock-and-sandal combos. It’s a mag you could be read in public without any embarrassment and pass around your friends. And there has never been a better time to get it out there, with 11 million people expected to hit London in the next month.

If you share our vision of reaching people with a positive, God-focused message, then there are various ways you can help. Number one – buy the magazine and tell people about it. Preferably buy a bumper pack of 50 (for just £75) and give them to people in your church/local area/workplace.

Finally, if you’d like to sponsor some copies, we can get the magazine into the hands of even more people this summer. It’s not cheap printing huge quantities of magazines, and as this is our longest ever edition (108 stonking pages), the cost will be significant. But at Sorted we believe that you reap what you sow, and what you sow into this project financially could have eternal consequences.

Contact Steve Legg on to find out how you can get involved. And let’s make this Olympics one to remember for all the right reasons.  

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