Monday, 23 January 2012

Stop making excuses!

The mighty Sorted magazine hits WH Smith

I’m not going to write a long rant, but I do want to make a strong case in favour of an amazing venture and opportunity.

Sorted magazine launched in 316 WH Smith stores this month. Established back in 1792, ‘Smiths’ has 550 high street stores and 440 travel outlets. It’s the first place most people think of when they want to buy a magazine. So the fact this industry-leading newsagent is stocking our magazine is the result of the team’s incredible hard work and God’s intervention.

Why am I telling you all this, you ask? Well, I just want to remind you how amazing it is that this awesome magazine (yes, I know I’m biased) is available to buy on the high street alongside Loaded, Nuts and FHM. But we want to do more and we need your help.

You can make Sorted a real contender in its field and, more importantly, a godly witness on the high street.

Here are my top five reasons to get off your blessed assurance and buy your copy today:

It’s a good witness to the retailer. I’m all for complaining about bad lads’ mags and signing petitions to bring in modesty covers, but how about doing something positive too? Find out whether your nearest WH Smith sells it/has any copies left, and if not, ask them about it, then go and buy one. We want them to know there is a genuine demand for something more wholesome. This will send a powerful message to the high street.

It’s an easy way to share the gospel with your friends/colleagues in a cringe-free way. You could buy a copy (or five) for your staffroom, a neighbour, or your friend/family member who doesn’t want to hear the gospel but likes to read interesting articles and features. Then just leave it sitting there. It’s evangelism the easy way.

It’s a chance to get some exercise. My nearest Smiths store that stocks it is a good 30 minute walk there and back. Use your lunch hour to get some fresh air, get your heart pumping and pick up a great treat for later in the day (if you can bear to wait that long).

It’s great value. For just £3.50 you get 92 pages that are full to the brim with good stuff. That’s just £1.75 a month (less than the price of one posh coffee) for the bi-monthly mag. It will keep you entertained for hours with exclusive celebrity interviews, sports features, blogs from Bear Grylls, Dan Walker and Andy Kind, words of wisdom from the like of J. John and Carl Beech, gadget and film reviews, fitness and lifestyle tips, and lots more.

It’s an easy way to support a Christian company and ministry that donates thousands of free copies a year to members of the armed forces, commuters, school children, police stations and many others. This magazine has the potential to reach the world, so play your part!

Okay, so maybe that was a bit of a rant, but it’s something I’m really passionate about. It’s primarily aimed at men, but I know lots of women who read it too. The perfect gift for Father’s Day, birthdays and all the occasions in between, it’s time to get behind this enterprise and help it to reach its God-given potential.

Let’s make sure we tell our churches, our families and our friends about it; that we create a buzz that gets people talking about it (and buying it). The more copies sold, the more we can achieve through it in the future.

We need to put our money where our mouths are and start spreading the word. Feel free to take pictures of your Sorted-buying escapades and send them to the wonderful Steve Legg (!

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